Free tool
How much is my X account worth?
Estimate your sponsored-post price and account value from followers, engagement, and niche. The formula is fully disclosed below.
Estimated account value
Enter your follower count to see an estimate.
The formula, disclosed
Est. impressions: followers × 0.2 — a typical post reaches ~20% of followers.
Sponsor price: effective CPM × impressions ÷ 1000. CPM tiers start at $6 (under 5K followers) and rise to $25 (500K+), then multiply by your niche (business 1.6×, tech 1.4×, etc.).
Account value: ~8 sponsored posts per month × 24 months of revenue. A common rule of thumb values accounts at 1.5–2 years of sponsor revenue.
This is an estimate for education — real rates vary by audience quality, engagement, and negotiation. It's the same model published tools use, but treat it as a starting point.
Frequently asked questions
How is my X account value calculated?
The estimate combines your follower count, typical engagement rate, and niche into a per-post sponsorship rate, then applies a standard multiplier to reach an approximate account value. The full formula is shown on the page, so the number is never a black box.
What should I charge for a sponsored post?
A common starting point for micro-influencers is roughly $10–$20 per 1,000 followers, adjusted for engagement and niche. The calculator gives you a defensible baseline to negotiate from, but real rates still depend on your audience quality and the brand.
Does a high follower count mean my account is worth more?
Not on its own. Followers with low engagement are worth far less per person, which is why the calculator weighs engagement so heavily. An account with 10,000 highly engaged followers can out-earn one with 100,000 inactive ones.
Is this estimate the same as what brokers or marketplaces pay?
Not exactly. Marketplaces and influencer brokers use their own formulas and take a cut, so their offers often land below the raw estimate. Treat this number as your starting point, then adjust for the specific campaign and audience.
More free tools
Keep building your presence with these related tools.
X (Twitter) Character Counter
Count your X post against the 280-character limit with URL and hashtag counts.
X Engagement Rate Calculator
Calculate your X engagement rate from impressions, likes, replies, and reposts.
X Thread Builder
Write a thread one tweet at a time, each checked against the 280 limit.