Use case · Agencies
Influencer and partner discovery for agencies
Agencies are asked to find the right people fast: influencers for a campaign, partners for a launch, the audience around a client's buyers. The work is not collecting names; it is building a shortlist you can defend. That takes attention, not another spreadsheet.
Discovery is a shortlist problem
Anyone can paste a hundred names into a deck. The value is in the ten that matter, with a reason each one made the list. A focused feed gives you the evidence: what they post, who they engage with, and how relevant they are to your client's audience.
Where the shortlist comes from
| Need | Where to look | What matters |
|---|---|---|
| Influencers | Who your client's buyers already follow and engage | Relevance, not follower count |
| Partners | Adjacent tools and agencies in the same conversations | Overlap with your client's audience |
| Client relationships | What current clients care about | Retention and expansion signals |
How agencies use Surfolks
- Track the candidate influencers and partners for a client in one feed.
- Read their recent posts and note who they engage with.
- Build a shortlist with evidence, not just follower counts.
- Refresh quarterly; people and priorities move.
What it does not do
Surfolks is read-only. It never posts, comments, or messages on your behalf, and it never runs outreach. Your team decides who to contact and does it natively, which keeps the client relationship and the platform accounts safe.
Common questions
Can I manage multiple clients?
Yes. You can track people across clients up to your plan's limit; +50 add-ons stack as many times as you need.
Does it track follower counts?
It collects posts and profile details. Relevance is ranked against the goals you define, so a smaller but relevant account can outrank a large one.
Does it send outreach?
Never. Surfolks is a reading and discovery tool. Outreach stays with your team.
One feed for the people you actually track
Surfolks collects LinkedIn and X activity from the people you choose, ranks it against your goals, and never acts on your account.
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