April Dunford
Positioning consultant; author, Ambient Strategy
Not a sales-tactics account — the one that fixes why the pitch isn't landing.
PositioningSales pitchCompetition
B2B sales leaders to follow on LinkedIn
Positioning, outbound, hiring and revenue design — the parts of selling that stopped working, from people who publish their own frameworks and the numbers behind them. Pick by the problem you have this quarter.
12 peopleLinkedInChecked
Follow opens Surfolks with that profile already filled in — you will be asked to create an account or sign in.
Start here
If you follow three, make it these.
Morgan J Ingram
Outbound systems builder, Independent
One of the few who shows the system and the reply rates, not just the outcome.
Outbound systemsSequencingTargeting
Mark Roberge
Co-founder, Stage 2 Capital; former CRO, HubSpot
If you're building from one rep to twenty, this is the closest thing to a manual.
Sales hiringScalingMetrics
Also on this list
9 more · same criteria
- Anthony Iannarino (opens on LinkedIn)
Author & sales leader, The Sales Blog
FollowPublishes daily; useful for how to think, not a tactic to copy.
B2B sellingLeadershipDaily essays - Jeb Blount (opens on LinkedIn)
CEO, Sales Gravy
FollowFor frontline managers who need reps to pick up the phone.
ProspectingFrontline managementTraining - Kyle Coleman (opens on LinkedIn)
Global VP, Sales & Marketing, ClickUp
FollowUseful when the problem is the handoff, not the rep.
GTM alignmentOutboundProduct-led sales - Daniel Disney (opens on LinkedIn)
Founder, The Daily Sales
FollowThe mechanics of showing up on LinkedIn, not deal strategy.
Social sellingLinkedIn executionEngagement - Jacco van der Kooij (opens on LinkedIn)
Founder, Winning by Design
FollowFor org problems: coverage models with the numbers attached.
Revenue architectureGTM designCoverage models - Sahil Mansuri (opens on LinkedIn)
Founder; president, Bravado · Wander
FollowA market-level view of sales as a career.
Sales careersBenchmarksCommunity - Chris Orlob (opens on LinkedIn)
CEO, Caliber
FollowFor deals stalling late, not thin pipeline.
DiscoveryDeal executionClosing - Trish Bertuzzi (opens on LinkedIn)
Founder, The Bridge Group
FollowNumbers you can defend a headcount or quota with.
Inside salesQuotasBenchmarking - Matt Dixon (opens on LinkedIn)
Founding partner; co-author, DCM Insights
FollowRead if your deck assumes a rational, fully informed buyer.
Buyer researchChallengerBehaviour
Pick by the problem you have
| Problem | Follow | What you get |
|---|---|---|
| The pitch is not landing | April Dunford | Positioning and competitive alternatives |
| Pipeline is thin | Morgan J Ingram, Chris Orlob | Outbound systems and discovery |
| Hiring and quota planning | Mark Roberge, Trish Bertuzzi | Profiles and benchmarks |
| The revenue org is misdesigned | Jacco van der Kooij | Coverage models and GTM design |
| The buyer model feels wrong | Matt Dixon | Research that contradicts the funnel |
| I need a daily practice | Anthony Iannarino, Daniel Disney | Consistency and the mechanics |
Common questions
Who are the top B2B sales leaders to follow on LinkedIn?
It depends on the problem. April Dunford is the strongest follow for positioning, Morgan J Ingram and Chris Orlob for outbound and deal execution, Mark Roberge and Trish Bertuzzi for hiring and planning, and Jacco van der Kooij for revenue architecture.
Are these paid placements?
No. Nobody on this page paid to be included, the order is not a follower ranking, and the list is not affiliated with anyone listed. It is an editorial selection reviewed quarterly.
Is this list for sales leaders or individual reps?
Both, for different rows. Reps usually get most from Orlob, Ingram and Iannarino; managers and founders building a team get more from Roberge, Bertuzzi, van der Kooij and Dixon.
How often is this collection updated?
It is reviewed roughly quarterly. The last review, including every profile check, was 8 November 2026. The date on the page always reflects the last check.
